Friday, December 25, 2009

humanities by jessica






Back then, the lot that was purchased in 1978 was no better than a vacant swamp remotely located from the center of the metropolis. SM Prime’s chairman, Henry Sy Sr., saw the potential of the place, standing at the crossroad for regional traffic coming to and from the northern provinces of Luzon. Sy took his inspiration to build SM North EDSA from the first few malls built in the U.S., which he thought Filipinos will want to have. Ironically, many thought his plan was ill-timed because the construction of the North EDSA mall happened when divisive political issues were prevalent in the country.
Old Facade of SM City North EDSA

The mall was opened on November 29, 1985, the first mall ever built by SM with a gross floor area of 125,000 square meters. “We had a tough time getting tenants to fill up the place. It was a risky period in our country’s history. So, we opened with only the SM Department Store and another small shop as the mall’s tenants,” said Mrs. Teresita Sy-Coson, Vice Chairperson of SM Investments Corporation. But to everyone’s surprise and those of many skeptics, crowds came and filled the mall. “It was an instant success,” noted Mrs. Sy-Coson.

The mall was then composed of just the main building and outdoor parking areas. As more tenants came in and entertainment concepts were introduced to the mall such as cinemas, SM North EDSA came to be known as one that institutionalized the “one-stop shopping concept” and was the first to introduce “malling” as a pastime in the Philippines. The 5-level carpark, also known as Annex 2 building was built soon after, with the lower ground floor of the building quickly converted into more enclosed mall space. The two-floor annex was built after, expanding the mall's floor area and providing space for a bowling alley and four more movie theaters. The Main Building and The Annex was expanded with a Lower Ground Level and the first level of The Carpark Building was converted to a Cyberzone mainly for tech and gadget shops and later on, the Main Building added a 3rd level.

Architectural

The buildings are interconnected by a footbridge. A footbridge is being constructed to connect "Skydome" to the sidewalk at the back of the mall. Another 200-meter long footbridge is also planned as an exclusive bridge way to SM Developments' Residential Towers called The Grass Residences.

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